Biodiversity
Internationally 2010 has been declared the year of Biodiversity. Rooibos is produced in two of the most sensitive floral kingdoms in the world. The Cape Fynbos biome; which contain 9500 species, of which 70% are endemic and The Succulent Karoo; which contain 3500 species, of which 69% are endemic.
It is therefore of paramount importance that Rooibos is produced in such a manner as to guarantee the intergrity of the ecology while at the same time accommodating market growth.
It is a balance
between
People-Planet-Profit
and involves production of Rooibos in a sustainable manner.
Actions and projects
In
2007 the Rooibos Industry decided to take action to stop harmfull
practices leading to habitat transformation. The journey
to sustainable Rooibos production is a collaborative process
involving a number of supporting organisations.
Maskam Redbush is fully committed to this project. We have been part of the pilot program from start and have been audited by the RBI. Implementation of Best Practice Guidelines are an ongoing action within our group and we embrace our responsibility to produce sustainable rooibos in harmony with nature.
We urge all buyers in the supply chain to support the Biodiversity Initiative Project.
- SARC (South African Rooibos Council) www.sarooibos.co.za
- CapeNature - www.capenature.org.za
- WWWF-SA - www.wwf.org.za
- Conservation International - www.conservation.org
- Embassy of the Kingdom of Netherlands
- Environmental Monitoring Group - www.emg.org.za
- CAPE (Critical Ecosystem Partnership Fund) - www.cepf.net
- C.A.P.E - www.capeaction.org.za
Maskam Redbush is fully committed to this project. We have been part of the pilot program from start and have been audited by the RBI. Implementation of Best Practice Guidelines are an ongoing action within our group and we embrace our responsibility to produce sustainable rooibos in harmony with nature.
We urge all buyers in the supply chain to support the Biodiversity Initiative Project.
